Mobility has become a part of organizations strategic planning as they started realizing its capabilities in changing the way their businesses operate. It offers a mutually beneficial scenario for organizations and its employees. While the former will have access to a wealth of employee and customer information like their preferences, location data which would help organizations to customize their offerings and provide a more personalized solution, the later will benefit through operating from anywhere and everywhere there by increasing productivity to a great extent.
Over the years the enterprise mobility solutions have evolved from a mere mobile device management (MDM) to comprehensive Enterprise mobility management (EMM) which now offers solutions including mobile device management, mobile application management, mobile content management, identity access management and other solutions which manage mobile devices, applications and content across the entire organization. EMM now combines all the benefits of the MDM, MAM, and MCM and offers the whole package in structured manner.
The ever growing enterprise mobility solution has not only provided business with definite competitive edge with increased sales, effective collaboration, and access to real time data but also left organizations with many challenges like the growing complexity of the offerings, rising cost, increased security and compliance concerns. These challenges leave the organizations with another major test of choosing a right EMM solution to address all these concerns.
IBM’s MaaS360 is offering major solutions in enterprise mobility management. MaaS360 is a robust cloud-based mobility management platform that spans across devices, users, applications and documents. MaaS360 addresses most of the EMM challenges like increase in security & compliance enforcement, reduce the cost of supporting mobile assets, enhance application & performance management. It offers industry specific EMM solutions for financial services, healthcare, manufacturing, retail, education and public sector. With this wide variety of capabilities, MaaS360 is simplifying EMM for enterprises and its employees to a large extent.